FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell

What customers say about FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell?

1. 2 of 2 people found the following review helpful

   
   So, business books can be interesting AND informative!, 6 Nov 2011

   By 

   CC (UK) –

   This review is from: FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell (Paperback)

   Like most people who buy the occasional business book, I’ve been disappointed. Sometimes they’re insufferably dull and impossible to wade through. And on the other end of the scale, sometimes they drag one basic idea out across umpteen pages.

   I’m happy to say this book is neither. It’s written like a book about writing should be: really well! Interesting, informative, illuminating and infinitely better than any other book on the subject I’ve found.

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2. 1 of 1 people found the following review helpful

   
   Read this, get promoted, 3 Nov 2011

   By 

   Em –

   This review is from: FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell (Paperback)

   This is a superbly-written book; if you’re serious about your career then I can’t recommend it enough. It’s easy to read and cleverly structured – but most of all it’s crammed FULL of useful knowledge. Page after page of little gem I hadn’t seen or read anywhere else.

   Honestly, it will make everything you write in business ten times better at a stroke. Well done Financial Times Essential Guides!

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3. 
   The business, 16 Mar 2012

   By 

   Terasa Teagle “Terasa” (UK) –
   
     

   This review is from: FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell (Paperback)

   First a confession: I didn’t buy this book! A friend lent it to me. So, to pay my dues I thought I’d review it instead, and tell you that I got a great deal from it. In fact, since it only took me a week to read, I’m going to re-read it before I give it back.

   You’d hope a book on writing would be written well and this one definitely is, it’s interesting, entertaining and illuminating. Go crazy: buy a copy!

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